What is SEO in Marketing?
SEO stands for search engine optimization, there is nothing magical about it. SEO is a technique which is measurable, repeatable process that is used to send signals to search engines that your pages showing the worth and ranking site on the SERP (Search Engine Result Page). Actually, Google uses a complex mathematical formula called an algorithm which gives a score to every website. Search engine shows the result which gives proper information according to the search of peoples. Everyone can affect the rank of his website in a search engine by just improving the quality of the site and get a more trusted site from the searches that people are searching for through search engine.
Why Is SEO Important?
Today, in a competitive market, SEO marketing is more important than ever. Meanwhile, upcoming days are more important for SEO marketing than these days. If someone sites who did a good job for article writing but if he doesn’t do SEO for this, then this article is not making any sense in search engine. Millions of users served by search engines for looking answers of questions to solve their problems. There is too much benefit if you have a website, blog or any online store because SEO can help your business grow fast and meet the business objectives.
3 Stages of the Search Engine Optimization Process:
There are three stages of search engine optimization (SEO) process, are given below:
- Technical SEO: You can ensure with technical SEO that a search engine can crawl and index your website without any issues.
- On-Page SEO: You can apply the rules on your content and site to make it user-friendly for search engine.
- Off-Page SEO: Off-page SEO gives opportunities to promote your website or blog and by using this you can rank your site better and get more authorities to sites.
Technical SEO is the first stage of the SEO process. Technical SEO is just to do with the actual content of the website or website promotions methods. In this process, you just need to configure the settings to make it easier for crawlers of search engine. Only once if you did SEO correct then you don’t need to deal it again for improvement. On another side, if you don’t deal it good or you have problems with crawling and indexing, it may negatively impact your rankings.
The second process on-page SEO, it has to do primarily with the content and optimize other elements found on the page. On-page SEO provides search engine crawlers get signals so that they can understand the context, content, and meaning of your post or page. Search engine don’t read pages like humans but like robotics algorithms where signals to figure out what the page/post is? In this process you deal with website structure, keywords, title, headings H1-H6, interlinking, pictures SEO, structured data markup and other techniques which gives a flag to search engines. Correct on-page SEO improves the usability and credibility of a website. It is a part of SEO sometimes it referred to as content SEO.
Third and last process of SEO is off-page SEO. After all the techniques the only off-page technique is left which gives more traffic and authorities to the website. You can do this with your website for ranking higher in the SERP. Off-page techniques used for ranking higher by some of these steps like web 2.0, guest posting, PBNs, commenting, profiling, infographic, directories, press release, and many other techniques. These are powerful tools for generating authorities of your site. It also is known as link building but I prefer to use web promotion. Promoting a website involves much more methods and techniques rather than link building.
What Is SEO In Marketing?
If you are doing some business then SEO marketing helps your clients to find out your business from along a thousand other companies. Approximately, 14 billion searches have done on search engines every month. These searches confirm us now everyone has to make his business online with its presence. Once think about that 14 billion searches are happened for your business and your site isn’t ranked on first search engine result page (SERP), then you lose your online effort. To achieve that factor you should have to do SEO for your website or do pay per click (PPC) campaign to become on first SERP.
SEO gives an opportunity for free advertising rather than PPC. Whenever business goes online then SEO works best to gain the maximum amount of traffic for your website. On another hand, if you do only PPC ad campaign then it is giving you benefit at that time while you are paying to Google. Proper SEO makes you long term plan by staying on first SERP. Almost, 74% of consumers use a search engine for local business information. 80-90% of customers check online reviews before purchasing any goods or products. SEO provides a fairly good return on investment.